Ofcom report Media Lives

Reading the most recent Ofcom report on Media Lives which is based on a small number of qualitative interviews with people but carefully selected to be UK representative, it surprised me that the fundamental motives and barriers to acquire media literacy skills have remained largely constant (since the survey started in 2005).

Around social networking sites it reports: "As the use of Facebook matures among our participants, the related privacy issues are becoming more subtle and complex.Users are now more aware and careful about what information they share, and generally more cautious about adding people as friends than they once were. Most commonly, their concerns are about the dangers of certain individuals getting to see sensitive information (e.g. employers, family members), rather than its exposure to the world at large. Increasingly, the Facebook-related dramas recounted by participants and/or their children are an extension of broader personal and/or social issues (e.g. relationship problems, bullying), rather than technology or platform-specific concerns such as internet privacy or viewing of unsuitable content."

Further noticeable are the explosion of downloadable apps and changes in linear TV viewing and radio listening.

I wonder if the idea of the Saturday night family TV show will die...

Read the report here