Ocfom latest report on social networking

From the latest Ofcom qualitative and quantitative research report on social networking: "The rapid growth of social networking sites in recent years indicates that they are now a
mainstream communications technology for many people."

On page 6 they also have labeled groups by attitudes of 'social networkers' (see also page 28)

Also interesting is the awareness around the term 'social networking' page 16.
Only just 1/5th of the report audience has set up their 'profile' and of those 65+ only 3% set up their profile (p17 - 19).
Facebook, MySpace and Bebo are the most popular sites (p 21)
Section 7 on Privacy and Safety (p51) looks at how younger users are underestimating the publicity of their profile.
The last part of the report is a literature review of harm and offence in
social networking p57.

Read the full report