Extract from the report published by the European Interactive Advertising Association: "Substantially more people who live with children log on to the internet each week than those who do not live with children (73% vs. 52%) and the amount of time these digital parents spend online is increasing (11.6 hours online each week, a 36% increase
since 2004 – outpacing the growth of those living without children)"
I can imagine the same is true for older people who have grandchildren or not i.e. grandchildren may help the older person to stay digitally connected.
read report
Thursday, April 15, 2010
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