Thursday, April 15, 2010

EIAA: Digital families report

Extract from the report published by the European Interactive Advertising Association: "Substantially more people who live with children log on to the internet each week than those who do not live with children (73% vs. 52%) and the amount of time these digital parents spend online is increasing (11.6 hours online each week, a 36% increase
since 2004 – outpacing the growth of those living without children)"

I can imagine the same is true for older people who have grandchildren or not i.e. grandchildren may help the older person to stay digitally connected.

read report

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