Disenchantment with Facebook

I see there has been the first fall in Facebook numbers:

http://news.bbc.co.uk/1/hi/business/7257073.stm

This quote from Nic Howell, deputy editor of industry magazine New Media Age, seems relevant to our interest in users' sense of comfort with a particular style:

"Social networking is as much about who isn't on the site as who is - when Tory MPs and major corporations start profiles on Facebook, its brand is devalued, driving its core user base into the arms of newer and more credible alternatives," he said.